Established in 2002, The Hype Magazine (#1 Digital Magazine in the World) is headquartered in Indianapolis, Indiana. H.Y.P.E., stands for "How You Perceive Everything." For over 16 years, The Hype Magazine has provided news updates to its patrons with relevant entertainment, music news, lifestyle and fashion trends, entertainment; happenings, eye-catching consumer ads. The Hype Magazine gives you all the news from "Hip Hop to Hollywood"; while also spotlighting independent brands seeking to gain greater exposure. The Hype Magazine utilizes alternative strategies that are successful at influencing the coveted 15 – 45 age demographic. The Hype Magazine reaches this consumer on a credible level without invading his/her personal decision space. This more exclusive, yet professional approach, directly influences individual willingness to adopt HYPE as a global brand. The Hype Magazine continues to bring our readers an up close and personal view of the personalities and topics we cover through our platforms.